A presence that feels like you. Tools that talk to each other. Time for your craft.
We build your digital storefront, then connect your tools so everything runs without you. Culture, hospitality, venues — we handle the tech, you keep the essence.
Sound familiar?
The same obstacles come up, whatever the business.
A website that looks like everyone else's, built on a generic template.
A custom presence, built around what makes you different.
Your everyday tools — booking, till, CRM — don't talk to each other.
Automations that connect them and give you back hours every week.
Your website was built by an outside agency, and you're afraid to touch it in case you break it.
Clean, documented code you're free to hand to any other developer.
Automation and AI feel reserved for big companies with a technical team.
Real automations sized for your business, no developer to hire.
Got a project in mind?
The free audit includes a check of your Google Business Profile.
Two crafts, one studio
Build your online presence, then connect your tools so it runs without you.
Build
Custom-built websites, web and mobile apps that give your business the online presence it deserves.
Connect
Automations, AI agents and dashboards that free your team from repetitive tasks.
My story
Musician, music teacher — I've always gravitated toward culture and hospitality. When I discovered what technology could do for these places — not replace them, but amplify them — I knew that's where I wanted to be. Today, from Toulouse, I build websites, apps and automations for the places and people who bring culture to life. My artistic sensibility works as hard as my code: every project has to be as considered as what it represents.
Rémi — Founder of Waycraft
Product Builder certification · Uncode School, 2026
Case studies
A concrete problem, a custom-built solution — a few recent projects.
AECS Conseil
Medico-social consulting firm
She was managing prospects by hand — forgotten follow-ups, lost contacts, no overview of her pipeline.
→ Custom-built site, automatic LinkedIn lead qualification, scheduled follow-ups, and sector monitoring that feeds her content with human validation. Nothing slips through the cracks anymore.
Viala Corp
Luthier workshop, Toulouse
The luthier spent time answering the same questions by phone and email, without knowing whether the request warranted a real conversation.
→ Custom-built site with a chatbot that filters common questions and redirects to the contact form only when it's relevant.
Alexia Tailleur
Visual artist & photographer
She wanted a portfolio that looked like her, one she could update herself — 116 artworks, three languages, an always up-to-date PDF — without calling a developer for every new piece.
→ Custom-built site backed by PocketBase: she adds or edits an artwork or a series, and everything else updates automatically. A user manual lets her run the tool completely on her own.
OpenKey
Music learning app
A personal project born from a music teacher's observation: no tool offered a truly structured path for learning guitar theory.
→ Web and mobile app with personalized diagnostics, targeted exercises, built-in authentication and email.
Why Waycraft
Custom-built
No template, no off-the-shelf solution. Every project is built for your business, your customers, your identity. The result looks like you.
Creativity
Every project has its own problem to solve. We look for the angle that fits it, rather than applying the same recipe everywhere.
Autonomy
Your data stays with you. We favor open-source tools and solutions you can understand, control, and evolve.
The change, concretely
What changes when you work with Waycraft.
Without Waycraft
- Your customers search for you, but can't find you
- You spend your evenings on tasks nobody sees
- Every website update (photos, prices, hours) means calling your agency and waiting
- You answer the same questions ten times a week
With Waycraft
- Your customers find you and immediately understand what you offer
- Follow-ups, confirmations and reminders run themselves
- You update your website yourself, in a few clicks, without waiting on anyone
- Common questions get answered, even at 2am
Want to discuss? It's free and no strings attached.
Request a free quote